As Lead Photographer | Multimedia at Namshi | Noon, I orchestrated the creation of high-quality product photography and videos, adhering meticulously to the brand's established style guide. Collaborating with the receiving team, I spearheaded the development of streamlined processes, optimizing workflow for the efficient capture of new items. Overseeing a diverse range of product categories, including Ready to Wear, Shoes, Bags, and Beauty, I ensured consistency in styling and photography while mentoring and coordinating a team of assistants and stylists to surpass production targets. Through strategic prioritization, I maintained an efficient studio workflow, curated an extensive image/video library, and communicated merchandise concerns to stakeholders. Responsible for studio maintenance and database organization, I ensured the accessibility and integrity of our digital assets while staying abreast of industry trends to continually enhance our eCommerce platform.
12/12/2023With an accomplished tenure as a Food Photographer at Tasmeem Group, I specialized in orchestrating captivating food photoshoots, meticulously attending to every detail from product styling to prop curation and lighting configuration. My expertise extended to post-production, where I meticulously edited and retouched images, enhancing their colors, textures, and overall visual allure. Through a keen eye for detail and a dedication to aesthetic excellence, I consistently delivered imagery that tantalized the senses and elevated the brand's visual narrative.
14/10/2011As a Multimedia Designer at Center Stage Management, I specialized in capturing the essence of live performances through photography, meticulously editing and enhancing images for both print media and online platforms. My role extended beyond photography to encompass a diverse array of design tasks, including crafting marketing materials like posters, brochures, and merchandise packaging, as well as conceptualizing corporate identities and stage banners. I adeptly handled video editing responsibilities, producing compelling event promos, AVPs, and multimedia presentations. Moreover, I contributed to the development of visual identities and graphic interfaces for web platforms, ensuring a cohesive brand presence across various mediums.
26/09/2011In my role as a Multimedia Designer at Georgian Lane International, I specialized in capturing the intricate details and unique features of 18th-century furniture pieces using advanced photography techniques. I meticulously ensured brand consistency by managing lighting, composition, and color accuracy across all photographs. Collaborating closely with stylists and art directors, I conducted on-location and in-studio photo shoots to achieve desired visual outcomes. Utilizing Adobe Creative Suite, I edited and retouched images to enhance visual appeal while maintaining high-quality standards. Additionally, I maintained an organized digital asset library, tagging and categorizing images for easy access. Through collaboration with marketing and e-commerce teams, I contributed to producing engaging visual content for digital and print marketing
21/02/2002In my capacity as a Graphic Designer at New Directions, Inc., I undertook the pivotal role of conceptualizing and executing design concepts for print advertisements, fostering seamless collaboration with marketing teams to achieve compelling visual solutions. Additionally, I provided expert direction to models during photo shoots, meticulously guiding them on posing, expression, and wardrobe to align with our aesthetic and narrative objectives. Furthermore, I played a significant part in crafting diverse marketing collateral, including brochures, posters, and promotional materials, thereby amplifying the impact of our campaigns and initiatives.
06/05/2024- Ansel Adams